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Barking and Dagenham fashion firm flying with digital programme

Representing around 99% of all businesses in the sub-region, SME’s have a huge impact on our borough’s economic and employment prosperity.

Launched in 2021, our E-Business programme is free and open to SME businesses in all sectors to receive expert advice help them build their resilience and thrive in this online age.

Delivered locally by our three partners (South East Enterprise, Newham College of Further Education, and Enterprise Enfield), we have supported businesses in a huge number of sectors in Local London. As of February 2023:

  • Over 800 business have signed up to the programme.
  • Over 6000 business support activities have been delivered.
  • Over 200 new jobs have been created as a result, as well as over 750 jobs safeguarded jobs.
  • This has resulted in over £10 million increase in business turnover.

One of the many SMEs who have benefitted from the E-business programme is Barking and Dagenham’s Love Your Look Group (LYL) who make limited edition luxury clothes for unapologetic women.

Through the E-business programme delivered by Newham College, business owner and managing director Chierika mastered online advertising.

With assistance from the E-business team at Newham College, Chierika investigated Google store, Google ads, and Meta (Meta business profile) ad performance for upcoming Christmas and Boxing Day sales.

Chierka took up the opportunity to have a video campaign on The Guardian website with Mailchimp to help to grow the business, with assistance from the E-Business team.

Fashion model - for decorative purposes.

LYL Director, Chierka, said “I’ve found the E-Business project a great benefit as it’s kept me accountable and allowed me to focus on targeting each of our internal business issues one by one.

Working with Pete (Business Advisor) and Ayo (Digital Specialist) has allowed me to access people within the fashion industry that understand our specific needs and has provided an honest space where I can be open about the state of the business and position us for success.”

Who is the E-business programme for?

Local London’s E-business programme provides free face-to-face support and advice for small and medium-sized enterprises (SMEs) in north east and south east London who want to know how to make the most of digital software and online marketing to help their businesses thrive.

Watch our video to find out more:

Discover the E-business programme near you

Local London have appointed 3 expert providers to deliver the programme:

Enterprise Enfield deliver our e-business programme for businesses in Enfield, Redbridge and Waltham Forest.
Find out more.

Newham College of Further Education run our e-business programme for businesses in Barking and Dagenham, Havering and Newham.
Find out more.

South East Enterprise support businesses with the E-business programme in Bexley and Greenwich.
Find out more.

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Read more news about the E-business programme and the local businesses we’re helping.


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Further reading

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  2. Next WHP helps Heather from Havering follow her career dreams