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MSQ appointed to deliver communications support to Britain’s newest growth region

MSQ Partners, a leading UK marketing communications group, has been appointed to deliver wide-ranging communications support to the Thames Estuary.

The Group will support an ambitious vision to unlock the potential of the Thames Estuary region – which includes parts of London, Essex and Kent.

The long-term goal is to generate thousands of new jobs; hundreds of new houses; new transport and digital infrastructure and contribute billions of pounds to the economy by 2050.

The Government has set up a dedicated Thames Estuary Growth Board to drive this work forward and appointed Kate Willard, as Thames Estuary Envoy, to lead it.

Ahead of publication of the Board’s first plan later this year, MSQ Partners have been appointed to deliver wide-ranging communications support to generate domestic and international interest in the region to encourage investment and support.

Their commission, following a competitive tendering exercise, includes provision of campaign development, media relations and content, website development, film making and brand design. The work will be provided through a joined-up team, bringing together two of MSQ’s specialist agency capabilities – Lloyd Northover and Smarts.

Kate Willard, Thames Estuary Envoy, said: “We are thrilled to appoint MSQ. Communicating our vision for the Estuary and generating momentum around our place-making story will be vital from the outset. MSQ pitched a high-quality proposal to us demonstrating a razor-sharp understanding of our brief backed up by a strong technical offer and a real desire to deliver a brilliant project. They will be an excellent partner to the Thames Estuary.”

Simon Ward, the project lead at MSQ (and CEO of Lloyd Northover), said: “The work that the Thames Estuary Growth Board is planning is ambitious, bold and will deliver high impact results for the area. We are proud to be part of the work that helps achieve their goals. We have a history of taking on – and delivering on – complex, multi-stakeholder briefs, and we’re excited to put our skills into practice with Thames Estuary.”


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